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The Flip Empire Show

On The Flip Empire Show, Alex Pardo brings you strategies, interviews, and insights for smart real estate investors to help grow and scale your real estate investing business. The Flip Empire Show was created for YOU, the smart real estate investor and entrepreneur. If you're looking for ACTIONABLE and SIMPLIFIED advice, Alex Pardo has you covered with his Master Class Expert Interviews, as well as the Q and A shows. Learn from real estate's heavy hitters, as Alex Pardo puts them on the hot seat to reveal their best strategies for running a profitable, scalable, and automated real estate business. Get a fresh perspective from a Real Estate Investor, Entrepreneur, and Coach that has flipped well over 500 homes. We're dedicated to adding value to you and your business, and bringing you the best content to help you make more money, build your empire, and experience freedom through real estate investing. For more strategies, and recommended resources, check us out at www.FlipEmpire.com. Disclaimer: The author, publishers, contributors and creators of this material are not responsible in any manner for any potential or actual loss resulting in the use of the information presented. The content of this publication is for informational purposes. No promise or guarantee of income or results is implied or suggested.
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Now displaying: May, 2018
May 31, 2018

Alex shares a couple of examples on today’s podcast on how someone can better structure their deals so that you create win-win scenarios for your investors, sellers, and yourself. Discover what you’re good at and what kind of value you can bring to the table. You don’t always need to get 100% of the deal.

 

Key Takeaways:

  • Don’t have _____ to help you get deals? Alex has a couple of solutions for you.
  • How can you add value to your sellers and investors?
  • Why would anybody really sell their house 50 cents on the dollar?
  • Put your creative hat on and think of ways you can help your seller.
  • Remember, it never hurts to ask, even if it might sound ‘ridiculous.’ You don't ask, you don't get.
  • You don’t have to do all the hard work to pull in 100% of the deal. You can get a smaller % of the deal and it will still be good for your business.
  • Alex shares an example of what a friend of his is doing to own properties free and clear and get 50% of the cash flow.
  • What’s your unique ability? Focus on that.


Mentioned in This Episode:

Feel free to connect with Alex about doing a JV! Email him at alex@flipempire.com

 

Tweetables:

“Typically, sellers are exchanging equity for a solution.”

“If you don’t ask, you don’t get. Closed mouths don’t get fed.”

“Talk to people. Don’t be so damn shy. Be proactive.”


Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!


Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.

Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Layout 2 iTunes

May 28, 2018

Mark Evans DM is back on the show to discuss mindset, taking the emotion out of your business, and paying your people their worth! Trying to nickel and dime everyone is just going to lead to bad relationships. Also, Mark is about to launch a new book, The 10-Minute Business Owner, and 100% of the proceeds will be going to charity!

 

Key Takeaways:

  • Mark is just finished his 9th book, “The 10-Minute Business Owner”.
  • What is the book about?
  • Why do business owners have such a hard time putting the right people in place?
  • It’s not about what you can do for the business, it’s all about what can the business do for you?
  • How can you empower your team and lift them higher?
  • Mark believes he is the one who works for his team, not the other way around.
  • Mark admits he doesn’t read real estate books anymore. Everything he reads these days is about how to be a better and more effective leader and business owner.
  • What does Mark mean by ‘data, not drama’?
  • What kind of challenges has Mark had when it comes to finding out what’s the data?
  • How does Mark hold people accountable?
  • Everybody makes mistakes. You shouldn’t punish them for doing that. You should reward them for being honest, and accountable, with you.
  • Why should you always pay yourself first?
  • At what point in Mark’s career did he really start to get wiser with his business?
  • Don’t do mental gymnastics on petty tasks. Why are you trying to squeeze pennies out of someone? There’s bigger fish to fry.  
  • The piece of mind and opportunity costs drastically outweighs the percentage points. Drastically!
  • 100% of the net profits of this book will be going to charity! The book launched June 19th.


Mentioned in This Episode:

Grab Mark’s New Book “The 10 Minute Business Owner” 
(Note: 100% of the Proceeds go to Charity)

Connect with Mark Evans at Markevansdm.com

Connect with Mark on Facebook, and on Instagram

Episode 76: Mark Evans DM on Finding Your Unique Ability, Building a Team, Growing and Scaling

 

Tweetables:

“I’m worried about how can I help my team grow as an individual. Because of that, people love their jobs.”

“Hire people that hold themselves accountable.”

“If you’re in business and can’t pay yourself, well, you’re not in business, period.”

 

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!


Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.


Subscribe To 
The Flip Empire Show, and Leave a Rating & Review!

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May 24, 2018

Alex recently had a tough and raw meeting with his leadership team. Some of his team members (and Alex too) were not completing certain tasks by their assigned due date and had to keep pushing the date further down. Alex realized that as a leader, you have to set the example and hold yourself accountable. On the call, Alex challenged himself and his team to keep each other accountable and to always keep pushing each other to a higher standard.

 

Key Takeaways:

  • Alex just got off of a really raw L10 meeting with his team.
  • Leadership starts with holding yourself accountable first.
  • As a leader of your team, you’re setting the example.
  • Alex had to push some of his tasks down for another day because he couldn’t complete the deadline. That’s setting a bad example of what’s okay to do within the team.
  • Alex asked his team to hold him accountable so that the company could keep the same level of high standards.
  • Make sure you set the highest standards possible.
  • Tell people what you expect, because you get what you expect.

Mentioned in This Episode:

Feel free to connect with Alex about doing a JV! Email him at alex@flipempire.com

Make sure to Read: Traction: Get a Grip on Your Business, by Gino Wickman

 

Tweetables:

“Leadership starts with holding yourself accountable first.”

“There are challenges in every business. I had to challenge myself and asked the team to hold me accountable.”

“You want to surround yourself with people who are going to tell you the truth and what you need to hear.”

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!


Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.
Subscribe To The Flip Empire Show, and Leave a Rating & Review!

May 21, 2018

Callahan Brown is a young and motivated real estate investor. Throughout college, all Callahan focused on was baseball and real estate. Finally, he decided to get out of analysis paralysis and take action. Now, at 23, Callahan is being mentored by Alex to up his game and close more deals.

 

Key Takeaways:

  • Alex has been mentoring Callahan since 2017.
  • Callahan is only 23 years old and has a mission to read a book a week this year.
  • Who is Callahan?
  • Callahan always thought being able to sell real estate without money was a scam. It just didn’t make sense how someone could make money without money in real estate.
  • When Callahan discovered wholesaling, how did he build his experience and take action?
  • Callahan was so uncomfortable about entering a seller’s home that he was about to quit real estate altogether.
  • There’s going to be times in your career where you’ll be scared and you’ll feel like running away. Don’t! It’s a sign you’re moving forward.
  • Enjoy the process right now. That car or that house isn’t going to make you as happy as you think it will.
  • Callahan joined Toastmasters to help boost his skills and get better at speaking. It’s like a muscle that needs to be worked on every day.
  • How has mentorship helped Callahan?
  • Alex has spent so much money on coaching and mentorship, but he doesn’t look at it as an expense. It’s a powerful investment!
  • We all have fears and we all have insecurities, but you have to overcome them if you wish to achieve your goals!
  • What’s next for Callahan?

 

The Flip Empire Inner Circle

Want to close more deals and generate more revenue? Have questions you want to ask me? Interested in generating more leads, creating systems, automating your business, or just growing as an Entrepreneur? This isn’t your typical coaching program that charges you b/w $5,000 - $50,000. This is a small community of experienced, like-minded, successful Real Estate Investors. Click To Apply, and let’s talk!

 

Mentioned in This Episode:

FlipEmpire.com

Flip Empire Private Facebook Group

Flip Empire on iTunes

Email Alex: Alex@FlipEmpire.com

Interested in joining The Flip Empire Inner Circle (Small Group Consulting Program), apply here: Flipempire.com/application

 

Connect with Callahan Brown on Facebook

 

If you have closed some deals, and interested in working with Alex

1-on-1, connect with him here.

 

“Episode 76: Mark Evans DM on Finding Your Unique Ability, Building a Team, Growing and Scaling”

 

Tweetables:

 

“I didn’t know, besides being an agent, that you could make money without money in real estate.”

 

“In marketing, they say it takes 5-6 times for somebody to see your message for them to notice it.”

 

“So many people get stuck in the learning process and what they don’t realize is they’ll learn more by doing it.”

 

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page and record your question. We’ve made it super easy for you, so let us know what challenges you are having and Alex will answer it personally!

 

Did you get your FREE Online Course?

Text the word EMPIRE to 67076 and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.

 

Subscribe To The Flip Empire Show, and Leave a Rating & Review!

May 17, 2018

Wholesalers are missing a huge opportunity by not tracking certain key data points. Alex wishes he had been better at tracking early on in his business because the knowledge he has gained has become invaluable. Simply by tracking some key data points, Alex has been able to increase his spreads. On today’s show, he shares what data points you should be looking for and how they help you get more deals in the long run. 

Key Takeaways:

  • There’s a missed opportunity happening when you close deals.
  • It’s important to analyze your deals. Why did that deal close? Why didn’t it close? These are important questions you need to ask yourself.
  • If you’re not documenting and tracking important data points, you’re not learning from it.
  • Alex shares what data points he’s been tracking within a spreadsheet.
  • You guys need to be getting better from every appointment you go on and every deal you close.
  • The information that you plan to track, make sure you actually plan to use it. Don’t just track for the sake of tracking if the data point won’t be useful to you.
  • What property characteristics does Alex look for?
  • What other data points does Alex also track?
  • Alex wishes he’d started tracking these data points sooner.


Mentioned in This Episode:

Feel free to connect with Alex about doing a JV! Email him at alex@flipempire.com

 

 

Tweetables:

“By mapping out trends, you can start to see why you’re not getting deals.”

“If you’re not documenting and tracking important data points, you’re not learning from it.”

“You guys need to be getting better from every appointment you go on and for every deal you close.”


Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!


Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.

Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Layout 2 iTunes

May 14, 2018

Cris Chico has officially been on the Flip Empire Show three times! Cris is a trailblazer when it comes to the wholesale market and well-known investors have learned off of Cris’s materials. He first introduced the concept of virtual wholesaling as well as generating eye-catching direct-mail copy that almost everybody in the industry uses! On today’s show, Cris shares what he has learned about Facebook ads and discusses how you can leverage this as another marketing tool.

Key Takeaways:

  • Why use Facebook ads?
    • Google PPC (Pay Per Click) is very expensive.
    • Direct mail is still viable but in some markets you need to push a lot of money towards the budget.
    • With Facebook, you can get up and running in a matter of few hours in any market of the country and begin producing leads.
    • You can produce leads for BOTH buyers and sellers.
    • Your buyers and sellers are on Facebook so you should also be there marketing.
    • Not as difficult as PPC - You don’t even need a website.
  • The 3 Secrets to Making Facebook work.
    • 1) Target the zipcodes you would mail.
      • A bad facebook approach is to target the entire county/area.
      • You’ll end up paying a lot more per lead because you’re going to be targeting such a large area.
      • You should target just as if you would with direct mail - focus in on the top 3-5-7 zipcodes.
      • Get a list of cash buyers of the last 6 months in your county and pick the zipcodes with the most investor activity.
    • 2) Be personal NOT corporate.
      • When Cris was starting out he did what most investors were doing.
      • General “we buy houses” ads with stock images do not work at all. Or advertising as a company.
      • What Cris did instead was a more personal approach. “Cris buys houses.” or “I buy houses.”
      • People do business with an individual NOT a company.
      • Cris will give you guys a sample ad at the end of the call.
      • Quick action steps:
        • Your business page should be a personal pages.
        • Images of you and your family. Show them that you’re ahuman being.
    • 3) Facebook is interruption marketing.
      • Although facebook is very much interest-based, Cris’s campaigns ARE NOT.
      • Sellers are not actively engaged with investors or looking for them.. we have to interrupt the sellers.
      • You have to target only the zipcodes with the appropriate age demographics - that is why we need to laser target the zipcodes with the most investor activity.
  • What makes a great Facebook ad?
    • 80% is the image. Grab The Ultimate Digital Bandit Sign Here
      A picture of the seller’s neighbourhood or zipcode is GOLD.
    • Coming across like an individual NOT a corporation
    • Multiple ad copy approaches for every avatar
    • Personalized, “I need to buy a house in ZIPCODE.”
  • What budget does Cris recommend you start with?
  • What is the average cost per lead?
  • What types of results is Cris seeing with his clients?


Mentioned in This Episode:

Make Sure To Get Your The Ultimate Digital Real Estate Bandit Sign To Generate More Motivated Seller Leads on Facebook

Screen Shot 2018-05-11 at 4.56.09 PM

Listen to Previous Episodes of Chico on the Podcast:

Episode 001: Thinking Outside of the Box and Using a Blind Approach to Marketing With Cris Chico

Episode 102: Cris Chico Reveals The Formula for Hiring Rock Stars (and Building Your Real Estate Business)

 

Tweetables:

“PPC back 2-3 years ago wasn’t that expensive vs. now investors are paying upwards of $200-300 for a lead.”

“I know sellers and everybody else is on Facebook, so how can we extract motivated sellers out of there?”

“Our approach is completely different. It’s personalized. Everything about it calls to the sellers' attention.”

 

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!


Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.


Subscribe To 
The Flip Empire Show, and Leave a Rating & Review!

May 10, 2018

Some really cool things are happening in Alex’s life right now! The Holiday Mastermind is on its way and they’ve partnered with Lifeonaire to help give back. Today’s show focuses on how to create a smooth transition process for your new staff without causing you stress and additional headaches. Learn from Alex’s mistakes and avoid those bad hires!

 

Key Takeaways:

  • Erik and Alex just booked a huge mansion in the Bahamas for the Holiday Mastermind.
  • Did you know for $2,500 you can build a house in Guatemala?
  • Don’t get paralyzed and have fear if you haven’t set your business up the right way.
  • Hopefully, last week’s masterclass didn’t scare you too much!
  • Educate yourself and consult your lawyers to always make sure you’re above board.
  • When you hire someone, how do you set them up for success?
  • Don’t rush through the hiring process. That’s a receipt for disaster.
  • Have an action plan for your new team member.
  • Create SOPs for your business so that it’s easy for a new person to ‘get it’. Make sure they’re short, though (under 3 mins long)!
  • It’s a must for Alex’s team to go through the REI Sales Academy by John Martinez.

Mentioned in This Episode:

“Episode 78: John Martinez on How To Get More Contracts and Close More Deals (Part 1)”
“Episode 80: John Martinez On Crushing It At The Homeowners House (Part 2)”

Feel free to connect with Alex about doing a JV! Email him at alex@flipempire.com

 

Tweetables:

“You really want to take as much time as you can on the front end to make sure you get the right person in the right seat.”

“This is not one of those things where you want to be quick to hire and slow to fire.”

“When you’re explaining how to do something in an SOP, it should be in a video of under three minutes.”


Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!


Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.
Subscribe To The Flip Empire Show, and Leave a Rating & Review!

May 7, 2018

Jeff Watson is an attorney who had an active trial and hearing practice for more than 25 years. Today, Jeff is a nationally-recognized authority regarding regulatory concerns with wholesaling and offers general counsel to the National Real Estate Investors Association as well as advises four different national organizations with a combined membership of over 100,000 investors. On top of all that, he’s been a real estate investor since 1993. Today’s episode isn’t meant to scare you, but to help nudge you in the right direction so that your business does not get on the wrong side of the law!

 

Key Takeaways:

  • This podcast is not meant to scare you!
  • Who is Jeff and what does he do?
  • What are some of the legal issues wholesalers need to be aware of?
  • All wholesalers need to understand that you’re always acting as a principal. You’re either a buyer or a seller, and that’s it. You’re not a matchmaker.
  • Jeff loves double closes. He explains why.
  • Imagine being able to do fewer deals and make more money. That’s what double closing can do for you.
  • When was the last time you personally sat down and read your own state’s real estate license law particularly in reference to the definition of a real estate broker?
  • Unless you’re a licensed agent, you cannot be doing this activity unless you buy the property yourself and sell it yourself.
  • However, despite this, Jeff does not recommend you become a licensed real estate agent. Why?
  • What mistakes does Jeff see wholesalers make?
  • What’s the best way to market a contract?
  • Why does Jeff absolutely despise co-wholesaling?
  • Jeff remembers going to a real estate/wholesale seminar back in the 80’s and what they were teaching was illegal. The same remains true today. People just aren’t aware of the laws.
  • How many serious cases have occurred due to wholesalers not following the law?
  • How can someone who’s been doing things the wrong way recover and start doing things the right way?
  • Never blow off an investigator.
  • Remember, learn from your mistakes and make corrections to move forward legally.

 

Mentioned in This Episode:

I would greatly appreciate an iTunes Review :-) Flip Empire on iTunes

Email Alex: Alex@FlipEmpire.com

Connect with Jeff Watson: WatsonInvested.com

 

Tweetables:

“What are you doing with skin deals? Assigning contracts for a couple of grand isn’t a business model.”

“Now that we’ve started double closing deals, we’ve discovered two things. We can do fewer deals and make more money.”

“Most people are being investigated for 18-24 months before they even know they’re the subject of an investigation.”


Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!


Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.


Subscribe To 
The Flip Empire Show, and Leave a Rating & Review!

May 3, 2018

Alex received a listener question about how to get deals on a small marketing budget. Direct Mail and Cold Calling is great but remember that time is also an asset. If you don’t have money, then chances are you have time. Alex shares examples of what a little bit of networking can do for you and your business without it costing you a single cent!

 

Key Takeaways:

  • How can we generate more leads, and close more deals if we don’t have a marketing budget?
  • Start planting seeds with people you meet (don’t be annoying about it, though).
  • Alex shares an example of what he means by ‘planting seeds.’
  • Remember, don’t judge a book by its cover.
  • Alex’s UPS driver has sent him 13 leads. That all came from just talking to someone!
  • Everybody out there either knows somebody looking to buy a house, sell a house, and/or knows somebody with money.
  • Whenever you want to do something, ask yourself, “How can I?” Don’t allow your brain to think of the negative ways you can’t.
  • AGAIN!!! Always start the question with ‘How can I?’
  • Please leave a rating and a review on iTunes. It helps out the show!

 

Mentioned in This Episode:

Episode 168: Tim Bratz Dives Deep on Going from Solopreneur to Entrepreneur, Multifamily, Private Money, JV Relationships, and How to Triple Your Income by Tapping Into Your Unique Ability

Feel free to connect with Alex about doing a JV! Email him at alex@flipempire.com

 

Tweetables:

“Talk to people. Let them know what you do and plant seeds with people.”

“Guys, you can take this story and apply it to anything. We see mailmen, dry cleaners, grocery clerks, etc.”

“Everybody out there either knows somebody looking to buy a house, sell a house, and/or knows somebody with money.”


Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!


Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.


Subscribe To The Flip Empire Show, and Leave a Rating & Review!

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