Not sure about targeting probate properties? Well, today’s guest, Christina Krause, is here to tell you otherwise. You’re missing huge opportunities by not targeting these properties. Yes, they’re a bit sensitive to touch, but keep in mind that you’re here to provide people a valuable service. Christina has had people in tears because she’s easily helped them sell their family’s property. Christina does a deep dive on what’s working when it comes to a successful probate direct-mail campaign.

Key Takeaways:

• Not targeting probates with your direct mail? You’re missing the boat!
• Today’s guest, Christina, has been buying and selling property since 1999.
• Probates give you an opportunity to capitalize on some big deals.
• Stay till the end, Christina has a free gift for you (that she normally charges for).
• Who is Christina and how did she get started?
• Christina has about 250 rentals on her own.
• Let’s back up, what are probate properties exactly?
• Some people are a bit wary about touching probates. Christina explains why you shouldn’t be.
• You have to firmly believe you’re providing a valuable service to these homeowners.
• What do you do when you get some nasty phone calls?
• Christina shares some specific examples of what works in your direct mail campaign when it comes to targeting probates.
• Christina’s team physically handwrites every probate address on the envelope. You don’t typically send mass quantities of these, so it makes it easy and more personal. Also, you don’t want your handwriting to be too perfect.
• Christina has a service that helps people market to probate properties. How does it work?
• Christina only markets to probates these days. It’s just that good.
• How does Christina’s service handle the mailing on this?
• The biggest takeaway? Target probates!!!
• Whatever you decide to do in the end, take action on it.

Mentioned in This Episode:

To download Christina's book, or if you would like more information about the Probate Leads and/or Done-For-You marketing service, please GO HERE <---

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Alex received a question about his thoughts on hiring a virtual assistant to do some of the outbound calls/handling client accounts. Outsourcing your sales reps is the last thing you want to do. In any business, lead conversion is just as important, if not more important, than lead generation. You want to know that your sales are in good hands, and you should pay extra to make sure that happens correctly. Stop being so darn cheap! It will bite you.

Key Takeaways:

• Stop cutting corners!
• When Alex thinks about the bad hires he’s made, it’s because he was trying to cut corners.
• What are Alex’s thoughts about hiring virtual assistants?
• Paying for cheap sales reps is the last thing you want to do.
• Remember, what good is lead generation if you can’t convert it? You’re just flushing money down the toilet.
• You want somebody who kills it on the phone.
• Guys, you get what you pay for. Take care of your people, especially if they’re great hires.
• Keep in mind it’ll also cost you more resources in the long run if you hire the wrong person.
• Where are you cutting corners?

Mentioned in This Episode:

FlipEmpire.com

Flip Empire Private Facebook Group

Email Alex: Alex@FlipEmpire.com

Check out "Good to Great" by Jim Collins

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.

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Alex is back with another solo round for this week’s episode! Thank you so much for sending in your feedback. Just as a heads up, Alex has a bunch of exciting guest masterclasses lined up, so it’s not just going to be solo rounds from here on out. However, this week’s special because Alex’s team just got back from an important sales training event, and they’re on fire!

Key Takeaways:

• Alex’s sales team just got back from John Martinez’s sales training event and they’re on fire.
• Around 6 to 8 months ago, Alex said you want to send a minimum of 5 offers a day. Today? Alex is much more strategic with the offers he puts out there.
• Remember, find out what the seller motivation is first.
• Usually the first reason why they’re selling the house is not the REAL reason. You have to dig a little deeper.
• It is critical to understand their pain points and then set them up for the future, aka what it’ll feel like, when their pain point disappears.
• Now that Alex and his team are really qualifying their sellers, deals have been going through the roof.
• What’s in store for next week’s masterclass?

Mentioned in This Episode:

FlipEmpire.com

Flip Empire Private Facebook Group

Email Alex: Alex@FlipEmpire.com

EP078: John Martinez on How To Get More Contracts and Close More Deals (Part 1)

EP080: John Martinez On Crushing It At The Homeowners House (Part 2)

Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.

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Alex recently listened to Trevor Mauch’s podcast about finding your best marketing strategy, and would like to do a spin-off episode about some of the things he said. One of the things Alex is focused on, and challenging his team with right now, is finding out what their unique selling proposition is. The answers don’t always come to you right away, but when they do, you can use this as serious leverage against your competitors.

Key Takeaways:

• Alex talks about his buddy Trevor Mauch and a recent podcast episode he came out with.
• So many people who go to seminars are just information junkies and they don’t end up taking action.
• What separates you from everyone else in the market?
• What’s your unique selling proposition? Why should customers buy from you?
• Remember, your competitors aren’t you. They don’t even have your team!
• Alex is going to be back from the beach next week! Talk to you then.

Mentioned in This Episode:

FlipEmpire.com

Flip Empire Private Facebook Group

Email Alex: Alex@FlipEmpire.com

See Trevor's blog at TrevorMauch.com

Episode 12: Trevor Mauch — The SEO Marketing Strategy You Need To Know

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.

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This is going to be a quick episode because today’s masterclass will just be featuring Alex! Thank you so much for reaching out and giving feedback about the show. Alex has listened and, for this week, he’d like to share 3 quick tips to get your business to grow in an effective way. These tips have personally helped Alex and his team succeed over the years.

Key Takeaways:

• Today’s masterclass will just be featuring… Alex!
• Thanks so much for sharing your feedback.
• Any specific topics you’d like Alex to cover on the Thursday show? Don’t be afraid to ask questions!
• When you hop on the phone, keep an ear out for any ‘industry jargon’ these motivated sellers might tell you.
• Sometimes you’ll run into sellers who are also in the real estate industry. Partner up with them!
• Pick up the phone to sell your deals. Email is getting lost in the shuffle.
• Get specific and begin to target your land. Drive around and find vacant property. There are some properties that have violations that the homeowner can’t pay off.
• Alex does a quick recap.

Mentioned in This Episode:

FlipEmpire.com

Flip Empire Private Facebook Group

Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.

Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Alex recently sent his sales team to a sales training event to help them get better at what they do. But before he decided to do that, he was worried about the expenses involved to send his entire sales team to the event. This thinking can stop you dead in your tracks when it comes to your business’s progress. It’s important to think about the value of something, and not just the bottom line costs. One idea, and implementing that idea quickly, can change your business for the better.

Key Takeaways:

• Most podcasts last only 5-6 episodes, so Alex is super happy that we’re already 117 shows in!
• Whenever you’re listening to this podcast, and at whatever time, don’t forget to get to work after it’s done!
• By the way, thank you for giving Alex feedback! Keep doing it.
• Do you have some negative thoughts or feelings that come up? You need to stop and analyze why.
• Invest in yourself and in your team. Alex’s team is right now at a sales training.
• Before Alex sent his team on this training, he was worried that the costs of flying them all out to the event would be too expensive.
• It’s important to think about the value, not the cost.
• Remember guys, get to work! That’s the most important step!

Mentioned in This Episode:

FlipEmpire.com

Flip Empire Private Facebook Group

Email Alex: Alex@FlipEmpire.com

Episode 78: John Martinez on How To Get More Contracts and Close More Deals (Part 1)

Episode 80: John Martinez On Crushing It At The Homeowners House (Part 2)

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.

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Dale Hensel has a very extensive career despite being so young. He has founded, bought, and sold 15 companies, and even raised over $100 million in capital. He’s always on the lookout for new opportunities, but he also knows how to balance the shiny object syndrome all of us entrepreneurs are challenged with. So, how does he do it? Listen in to today’s show to find out!

Key Takeaways:

• Who is Dale and how did he get started in real estate?
• How has Dale accomplished so much? What keeps him so motivated?
• It takes roughly one year to get established, two to three years to get profitable, and five years to become really successful.
• With this in mind, Dale understands he has to commit at least three to five years when starting a new business. This means you have to commit to the grind and the boring parts, too.
• If you consistently do the right actions, you will inevitably become wealthy. Dale explains a bit more.
• What kind of traits do entrepreneurs need to have in order to be successful?
• What’s Dale’s hiring process?
• Get comfortable with delegating! If they only do it 70% as well as you, so what? Hire another person and make it 140% better than you.
• Remember, when you hire somebody, you’re buying more of your freedom back.
• What happens if you ‘can’t afford’ a new hire?
• How did Dale buy a class A office building for 20 cents on the dollar?
• Dale is constantly networking, going out to lunch with bankers, etc. He is always planting seeds.
• How does Dale network so effectively?
• The key to Dale’s success is that he trusts the grind and he trusts the process.
• Alex does a quick recap of what Dale and he talked about today.
• Dale is always curious, too! Be honest and be direct and you’ll find people are very friendly and will help you out.
• How does Dale find the balance between working on his business/finding new businesses and not get shiny object syndrome?

Mentioned in This Episode:

FlipEmpire.com

Flip Empire Private Facebook Group

Connect with Dale on Facebook

Connect with Dale on LinkedIn

Get in touch with Bookme.name/DaleHensel

Jonathan Livingston Seagull, by Richard Bach

Rich Dad Poor Dad, by Robert Kiyosaki

The 4-Hour Workweek, by Timothy Ferriss

The Millionaire Fastlane, by M. J. DeMarco

Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.

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Alex recently had to go through an exercise called “the unique genius zone,” and would like to share how it’s done with you today. This episode is going to be short and sweet, but Alex highly encourages you to reach out to your friends to help you complete this exercise.

Key Takeaways:

• Today’s episode is going to be about the “unique genius zone.”
• Are you struggling to find out what your strengths are?
• Get ready to send out an email to 12 friends and family.
• Alex details what you should be asking your friends and family.
• Once you’ve received 12 responses back, start highlighting what kind of characteristics/traits that keep coming up.
• This exercise has really helped Alex become more self-aware.
• God has given us some very special talents. It’s important we use them fully and purposefully.

Mentioned in This Episode:

FlipEmpire.com

Flip Empire Private Facebook Group

Email Alex: Alex@FlipEmpire.com

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.

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Matt Garabedian is located in the Fresno, California area, and has been in real estate for more than 10 years. He has done everything from fix & flip, wholesale, multi-family, and turn key rentals. Matt discusses what his business looks like today, some of his marketing strategies, and why adversity in your life is almost always a good thing, even though you might not see it that way at the time.

Key Takeaways:

• What does Matt’s business look like today?
• How does Matt usually get his deals?
• You have to — have to — track your results! If you don’t, you’re pouring your money down the drain.
• For every 50 conversations Matt has, he’ll get one deal.
• Matt went through a really tough time both on the business side of things, and in his personal life, that set him back on his goals.
• All of us have faced our fair share of adversity.
• What does Matt wish he’d learned sooner in this business?
• Matt offers some advice to business owners who might be afraid of their employees stealing their business/getting into business for themselves.
• Matt discusses some of his marketing tactics.
• What’s the one thing people need to know about direct mail?
• Matt recently acquired an 18-unit building. How did he do it?
• Remember, you’re one deal away from changing your life.
• What’s the one piece of advice Matt would give his younger self?

Mentioned in This Episode:

FlipEmpire.com

Flip Empire Private Facebook Group

Episode 102: Cris Chico Reveals The Formula for Hiring Rock Stars (and Building Your Real Estate Business)

Sell your homes without hassle at Fastcashcloser.com

Get in touch with Matt on Facebook

Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.

Subscribe To The Flip Empire Show, and Leave a Rating & Review!