This is Trevor Mauch’s second guest appearance on the show. One thing Trevor has realized over the years is people are not utilizing strategy effectively in their marketing campaigns. They’re throwing tactics against the wall and hoping something will stick. You need to have a bigger picture as to why something is working vs. not working. On the show, Trevor discusses marketing strategy and how you can cut through the noise and stand out from the crowd.

Key Takeaways:

• If you can implement just a few things that Trevor and Alex talked about on the show, you WILL grow your business.
• Trevor launched his podcast (Carrot Cast) last year, but it is one of Alex’s favorite podcasts that he regularly listens to.
• If you missed Trevor’s first appearances on the show,  check out the show notes for the link to it.
• How can we differentiate ourselves from the competition?
• The problem is people are using tactics that they learned from someone else, but they’re not customizing their strategy for their business and market.
• You’re in the people business and you are also in the marketing business. Keep track of good marketing materials in your everyday life and analyze why it attracts attention. Build a "swipe file".
• What is a good strategy you can adopt that will help cut through the noise?
• You never want to compete on price. You will become the Walmart of real estate investors.
• What kinds of things are Trevor’s Carrot clients doing to differentiate themselves?
• In the vetting/verifying phrase, the customer knows what you can do, but now they’re trying to figure out how credible you are.
• So many people are using testimonials wrong! Trevor explains why.
• As the market gets cluttered and there are more solutions available to the seller, the testimonials will either make or break the buying decision.
• How else can people break out and stand out from the crowd?
• How can you properly ask for a testimonial? So many people are camera shy.
• Every business has skeletons in their closet. Most people try to hide them, but this means your prospects will try extra hard to uncover those skeletons. So, what can you do to build trust when you know you have a weakness?
• Mortgage professionals, real estate professionals, and attorneys are consistently considered and rated the most untrustworthy. It’s not the people working these jobs, it’s the process behind it. They’re not transparent with how they do things so people automatically think they’re being ripped off!
• Give a step-by-step breakdown of how you came up with your offer to your prospects. Let them see the logic behind it all. This makes them physically see what their property is worth and they won’t feel ripped off with it.
• How does Trevor help his clients with his software, Carrot?

The Flip Empire Inner Circle

Want to close more deals and generate more revenue? Have questions you want to ask me? Interested in generating more leads, creating systems, automating your business, or just growing as an Entrepreneur? This isn't your typical coaching program that charges you b/w $5,000 - $50,000. This is a small community of experienced, like-minded, successful Real Estate Investors. Click To Apply, and let's talk!

Mentioned in This Episode:

Leave a review here: Flip Empire on iTunes

Episode 12: Trevor Mauch — The SEO Marketing Strategy You Need To Know

Learn from Trevor as he grows his multi-million SaaS business in Trevormauch.com

I’ve been a customer of Carrot for years and highly recommend them. They provide awesome websites, crazy good customer service, and help you generate more leads: Check them out here.

Also, if you want access to a cool, free resource that can help you with Search Engine Optimization, make sure to grab the SEO Bible Here.

This is a solid resource on how to get the most out of testimonials.

Check out OpenDoor.com to see “How it works.”

How to attract a motivated house seller like a mind reader

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.

Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Alex receives a lot of questions about what his KPIs (Key Performance Indicators) are and what do his marketing numbers look like before he closes on a deal. Well, today’s your lucky day because he reveals all that info and more on this week's show! You’ve got to know your numbers but just remember every market is different. What works for Alex might not work for you.

Key Takeaways:

• If this podcast has helped you, reach out to Alex and let him know!
• Alex regularly gets questions on what kind of numbers and KPIs he has about his business and — guess what — he’s going reveal those numbers to you on the show today!
• However, here’s a quick caution: numbers vary and Alex’s numbers might not apply to your numbers in your market.
• Keep track of your KPIs and look at them on a weekly basis.
• On average, Alex makes $21,540.26 on a direct mail campaign.
• It takes Alex 53 leads to get 1 deal.
• Cost per lead is $37.10 for direct mail.
• If you can just improve a little bit of your business every single day, it makes a bigger difference than trying to change the entire system overnight.
• Last year, Alex was having to spend $4,262.82 to get one deal that would net him about $20k. This year, it’s now $1950.
• What KPIs should you be tracking?
• Interested in joining Alex’s Inner Circle group? 

The Flip Empire Inner Circle

Want to close more deals and generate more revenue? Have questions you want to ask me? Interested in generating more leads, creating systems, automating your business, or just growing as an Entrepreneur? This isn't your typical coaching program that charges you b/w $5,000 - $50,000. This is a small community of experienced, like-minded, successful Real Estate Investors. Click To Apply, and let's talk!

Mentioned in This Episode:

Leave a Review here: Flip Empire on iTunes

Email Alex: Alex@FlipEmpire.com

Interested in joining The Flip Empire Inner Circle (Small Group Consulting Program), apply here: Fflipempire.com/application

Tweetables:

“Just know that these numbers may not mean anything to you.”

“If you’re not tracking your KPIs, start tracking them! Look at them on a weekly basis.”

“Manually, your call reps will do 60-80 calls a day, but that isn’t as important as meaningful convos with sellers.”

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.

Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Camilo Palacio is a living example of what the American Dream can do for you. Camilo is originally from Colombia, but moved to the U.S. and begin investing in real estate. Before the age of 30, he and his wife became financially independent. Now, Camilo works with international buyers from both Central and South America and helps them find, acquire, fix, and flip (or even rent) properties while his investors stay at home.

Key Takeaways:

• Camilo and his wife just finished writing a book about their story and basically achieving the American Dream.
• Camilo became financially free before he turned 30 through real estate investing with the help of rental properties.
• Camilo has been in the U.S. for 17 years.
• Camilo has set it up in such a way international investors can stay in their respective countries and trust that Camilo will find good deals for them in the United States.
• What have been some of the differences Camilo has noticed between working with local buyers vs. international buyers?
• Camilo is currently doing around 10-15 properties a month.
• How has Camilo managed to get international buyers interested in being on his buyer’s list?
• You can broker with places like Remax and Century 21 as well in other countries and make those buyer connections that way.
• If you meet an international buyer that’s interested in coastal markets, build relationships with other wholesales!
• Camilo and Alex both work in the same area, but they’re not competitors. They work together on joint ventures and when you have that mindset, it’s so much easier to build real connections.
• Camilo is honest with his investors. He will tell them straight away if it’s a property worth buying or not.
• How many people on Camilo’s buyer’s list are repeat customers?
• Automating your business is a great thing, but there are some things a computer can’t do for you.
• Camilo discusses the book he recently co-wrote with his wife.

The Flip Empire Inner Circle

Want to close more deals and generate more revenue? Have questions you want to ask me? Interested in generating more leads, creating systems, automating your business, or just growing as an Entrepreneur? This isn't your typical coaching program that charges you b/w $5,000 - $50,000. This is a small community of experienced, like-minded, successful Real Estate Investors. Click To Apply, and let's talk!

Mentioned in This Episode:

FlipEmpire.com

Flip Empire Private Facebook Group

Email Alex: Alex@FlipEmpire.com

Find investment properties at wholesale price: Cashflowfl.com

Grab Camilo & Michelle’s CashflowPreneur Book Here

Tweetables:

“Wholesaling, I believe, is the true base of any real estate investment. You don’t need money to become a wholesaler.”

“Keep it simple. If you keep things simple, if you stay consistent and you keep taking action, that’s when things happen.”

“Automating your business is a great thing, but there are some things a computer can’t do for you.”

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.

Subscribe To The Flip Empire Show, and Leave a Rating & Review!

In Alex’s recent inner circle meeting, he got some great questions from his members. On today’s show, he discusses why he decided to stop using a call center and what he’s doing to build rapport instead. Also, he offers a couple of ways on how to eliminate bottlenecks in your business and teach your team how to get deals that will lead to profit.

Key Takeaways:

• Alex has been getting a lot of great questions from the members of the inner circle program he has. Today, he shares a couple of quick questions he’s gotten.
• Alex, do you use a call center for after hours or do your calls go to voicemail?
• Hiring a call center was a big fail.
• Call back the number ASAP. Every hour you miss, the harder it will be to reach the seller again.
• Next question: How does your acquisitions team come up with a purchase price?
• When this happens, it usually means there’s a bottleneck somewhere in your business.
• Acquisitions and sales need to be on the same page, always.
• You don’t want your team relying too heavily on you in order for the business to function.
• If you’re getting feedback that you’re property is priced too high, ask your buyers what’s a reasonable price for them. You’re collecting valuable data here.
• Got any questions for Alex? Feel free to ask him!
• Please also leave a review! It really helps out the show.

The Flip Empire Inner Circle

Want to close more deals and generate more revenue? Have questions you want to ask me? Interested in generating more leads, creating systems, automating your business, or just growing as an Entrepreneur? This isn't your typical coaching program that charges you b/w $5,000 - $50,000. This is a small community of experienced, like-minded, successful Real Estate Investors. Click To Apply, and let's talk!

Mentioned in This Episode:

FlipEmpire.com

Flip Empire Private Facebook Group

Flip Empire on iTunes

Email Alex: Alex@FlipEmpire.com

Interested in joining The Flip Empire Inner Circle (Small Group Consulting Program), apply here: Fflipempire.com/application

Tweetables:

“For years, we were driving our calls to a 24-hour voicemail. Years ago, that was probably working okay.”

“I had a bad experience with call centers personally. I’m sure there are some good ones out there.”

“You gotta look at your business and find out where the bottleneck is happening.”

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.

Subscribe To The Flip Empire Show, and Leave a Rating & Review!

This is Justin Wilmot’s second appearance on the show. What has he been up to a year later? Well, Justin recently shifted a bit of his business so that he can do it on mobile. He discovered this after an unfortunate accident happened with his laptop while he was traveling overseas and he had to think quick to get some deals closed. The great thing about this industry is that there’s no part of this business that cannot be done on your mobile phone!

Key Takeaways:

• Please share the show with your friends and family!
• Interested in being apart of Alex’s inner circle program? There are still a few seats left!
• Be sure to check out Justin’s first guest appearance!
• Justin’s passion is surfing and the business he’s made for himself today is a lifestyle business.
• What is mobile wholesaling in a nutshell?
• There’s no part of this business that cannot be done on your mobile phone.
• How did Justin close deals while in Costa Rica with a busted laptop?
• What kind of apps does Justin use?
• What does Justin’s team look like today?
• Justin is getting most of his deals just from the relationships he has with agents.
• When it comes to building relationships with agents, you really have to cultivate and add value to them first.
• Justin coaches students as well. What strategies has he found to be working the best with his students, so far?
• Remember, you can outsource parts of your business so that you can focus on your own strengths/what you’re good at doing.
• The best thing you can do for yourself is going out there and taking massive action.
• Again, nobody knows what’s best. Only you know what’s best.
• Stop watching the people you respect and admire. You have to find your own path.
• Justin talks about his mobile wholesaling program. Check out the link below to join!
• Two takeaways from the show: Go take action and be authentic.

Mentioned in This Episode:

FlipEmpire.com

Flip Empire Private Facebook Group

Email Alex: Alex@FlipEmpire.com

Jotnot pro

Zillow Rentals

“EP018: Justin Wilmot — Pick up the Phone and Call Those Cash Buyers!”

Interested in joining The Flip Empire Inner Circle (Small Group Consulting Program), apply here: Fflipempire.com/application

To learn more about Mobile Wholesaling, and how can you close deals from your phone or tablet, go here: Flipempire.com/mobile

Tweetables:

“There’s no part of this business that cannot be done on your mobile phone.”

“When there’s a will there’s a way. You can always get creative on how you do these things.”

“When it comes to agents, you really have to add value. You have to perform and it’s about building that relationship.”

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.

Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Alex Pardo recently spoke to a new Inner Circle member and he was having some trouble managing his team. When you’re in a position to hire new staff, then it is incredibly important to set clear expectations as to what you should expect from them.

Also, creating a standard operating procedure document can help speed up the training process and it gets new hires more familiar with your business and expectations. The final piece to all of this and to avoid chaos in your business is to make sure your team has accountability. This way you can track results and not lose time and money!

Key Takeaways:

• Do you feel like a chicken with its head cut off in your business right now?
• Alex shares some of the challenges a new inner circle member is currently experiencing.
• This inner circle member has 3-4 people on his team who are all kind of doing everything. Obviously, this is going to create a bit of chaos.
• Alex likes to use the Position Agreements, which he learned about from Michael Gerber’s book The E-Myth.
• Alex’s inner circle member felt overwhelmed, so Alex recommended that he just start in one department.
• Standard operating procedure (SOP) documents need to be kept simple.
• It’s incredibly important to make sure you put accountability in place.
• Please share this episode and you can always send Alex your questions too!

The Flip Empire Inner Circle

Want to close more deals and generate more revenue? Have questions you want to ask me? Interested in generating more leads, creating systems, automating your business, or just growing as an Entrepreneur? This isn't your typical coaching program that charges you b/w $5,000 - $50,000. This is a small community of experienced, like-minded, successful Real Estate Investors. Click To Apply, and let's talk!

Mentioned in This Episode:

FlipEmpire.com

Flip Empire Private Facebook Group

Flip Empire on iTunes

Email Alex: Alex@FlipEmpire.com

Position Agreements | EMyth Business Coaching

Make mind mapping and brainstorming easier with Xmind.net

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.

Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Andy McFarland has been a real estate investor since 2002. He owns a real estate wholesale company, a retail flipping company, and he also buys and holds. In Andy’s wholesale business, he is in three different markets: Utah, New Mexico, and Indiana and does roughly 25-30 deals a month. On the show, Andy does a deep dive on how he scaled his business from one deal with just himself to 30 deals (per month) with a team of 18 people.

Key Takeaways:

• What does Andy’s business look like today?
• Andy is in three markets. 80% of his business is wholesale and the remaining 20% is retail flips.
• How did Andy go from doing a couple of deals a month to doing 25-30 deals a month?
• The first thing Andy did was outsource his books.
• What does Andy’s team look like today?
• Andy’s acquisitions managers receive around 15% in commission on the gross profit.
• At what point should a business owner start growing their business?
• TIP: Hire for where you’re going. If you’re only doing one deal, then hire for five deals a month. You can always have certain team members wear more than one hat.
• How can you make sure you’ve got the right person on board?
• Would you want to work for you?
• Why did Andy decide to expand to a different market?
• What kind of person does Andy look for when trying to fill an acquisition manager position?
• How does Andy find rockstar talent?
• 70% of somebody is still better than 100% of you, the business owner. There’s only so much of you that can handle the business and you don’t want to get spread too thin.
• How does Andy structure his team’s weekly huddle?
• What does Andy do when one of his team members has a problematic property and they don’t know how to overcome it?
• When should wholesalers hit more than three lists?
• What is the advice Andy would give his 25-year-old self?
• What is “I Love Real Estate Stories” about?

The Flip Empire Inner Circle

Want to close more deals and generate more revenue? Have questions you want to ask me? Interested in generating more leads, creating systems, automating your business, or just growing as an Entrepreneur? This isn't your typical coaching program that charges you b/w $5,000 - $50,000. This is a small community of experienced, like-minded, successful Real Estate Investors. Click To Apply, and let's talk!

Mentioned in This Episode:

FlipEmpire.com

Flip Empire Private Facebook Group

Email Alex: Alex@FlipEmpire.com

Know more about Andy on Iloverealestatestories.com

Follow Andy on Twitter

Follow Andy on YouTube

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.

Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Alex received a listener question when Brent Daniels was on the show (episode 138). They asked him what he was personally doing with cold calling in his business. Remember, you have to be proactive with your marketing and cold calling is definitely something Alex is pursuing. Find out more on this week’s episode!

Key Takeaways:

• On episode 138, Brent Daniels did over seven figures in assessment fees just from cold calling.
• What is Alex doing with cold calling?
• Alex is actually looking to hire a dedicated phone rep to just pound the phones. Contact him if you’re interested!
• Skip tracing and cold calling is a proactive approach to finding leads.
• Alex would start cold calling if he didn’t have a penny to his name.
• Cold calling is a numbers game! Don’t let rejection stand in your way from making real money.

The Flip Empire Inner Circle

Want to close more deals and generate more revenue? Have questions you want to ask me? Interested in generating more leads, creating systems, automating your business, or just growing as an Entrepreneur? This isn't your typical coaching program that charges you b/w $5,000 - $50,000. This is a small community of experienced, like-minded, successful Real Estate Investors. Click To Apply, and let's talk!

Mentioned in This Episode:

FlipEmpire.com

Flip Empire Private Facebook Group

Flip Empire on iTunes

Email Alex: Alex@FlipEmpire.com

Episode 138: Brent Daniels Shares Tips, Tricks, & Strategies To Maximize Profits through Cold Calling Homeowners

Make cold calling a breeze with Mojosells.com

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.

Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Shaun McCloskey has been a real estate investor since 2001 and is the co-author of the book Lifeonaire, a philosophy not dedicated to money, but to a long-term vision for your life. On today’s show, Alex and Shaun will not be focusing on real estate investing. Instead, they’ll be talking about why having a vision for yourself will make you a happier person. The truth is, being a millionaire will not solve your problems, living a life with purpose will.

Key Takeaways:

• Are you not happy with a certain area of your life? Don’t miss out on this episode.
• If you don’t have a vision for your life, then what direction are you going in?
• Alex discovered Lifeonaire around 4 years ago and has applied a lot of what he has learned into his life.
• What is a Lifeonaire exactly?
• For many millionaires, they don’t know how to live a meaningful life beyond their business.
• What good is making a ton of money if you don’t have anybody to share it with?
• Lifeonaire isn’t about money, it’s about having your business support your lifestyle.
• This isn’t to say money is not important because it is. Money does solve problems, but it isn’t the one and final answer to everything.
• A lot of people can tell you how to build a profitable business, but very few of them can tell you how you can have a life in that process.
• What holds people back from building their life vision?
• Facebook can be very, very deceiving.
• Goal-setting and setting a vision are two very different things.
• How can you have fun and be present with your family now instead of waiting to blow 10 grand at Disney?
• Shaun’s father worked himself to death, essentially. He died at 53 years old. That ‘someday’ to spend more time with his family never came for him.
• The vision you have for your life is more attainable than you think.
• Alex wanted a beach house, but Shaun took him down a path of ‘why’ seven levels deep. Alex ended up finding out the real ‘why’ he wanted a beach house.
• Struggling with debt and ‘achieving your dreams’? Then you’ll want to listen to what Shaun has to say on how you can get out of that rat race.
• If your vision is clear enough, you’ll do unbelievable things like eliminate debt, reduce expenses, and live a much, much better life.
• What’s the process towards finding your vision?
• Start with your personal vision first and then build your business plan.
• Alex highly recommends you go to Amazon and buy the Lifeonaire book and then if it’s peaked your interest, attend a workshop. It’s worth it.

The Flip Empire Inner Circle

Want to close more deals and generate more revenue? Have questions you want to ask me? Interested in generating more leads, creating systems, automating your business, or just growing as an Entrepreneur? This isn't your typical coaching program that charges you b/w $5,000 - $50,000. This is a small community of experienced, like-minded, successful Real Estate Investors. Click To Apply, and let's talk!

Mentioned in This Episode:

FlipEmpire.com

Flip Empire Private Facebook Group

Email Alex: Alex@FlipEmpire.com

Earn your way to success with Lifeonaire.com

Grab the Lifeonaire Book on Amazon Here

Click Here for More Info About Attending a Lifeonaire Event.

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.

Subscribe To The Flip Empire Show, and Leave a Rating & Review!